There is no better way to talk about the power of a story…than with a story. I’m a firm believer in this type of marketing. The research presented here backs it up and is quite convincing. Turning a message into a story is a creative challenge but the effort is well worth it.
Additionally, I’ve added another resource from Harvard Business Review that talks about how to use data in your story.
Bruce Lee was recreated using CGI Technology. This video was sponsored by Johnnie Walker and targeted at the Chinese market; but here’s the catch, Bruce Lee didn’t drink.
There is some healthy debate about whether this is a good fit for Johnnie Walker. The technology to recreate Bruce Lee is amazing and it’s a great way to promote Bruce Lee’s philosophy to a generation unfamiliar with this legend.
What do you think about Johnny Walker’s content piece—good brand move?
Insight Unsolicited 